Coventry University

Course Description

• Students will be able to analyze marketing issues using the right business principles, models, or procedures
• For the purpose of supporting decision-making, gather, examine, and use the right marketing data
• Utilizing relevant business media and IT tools, convey ideas and conclusions clearly to an audience in writing, oral, or electronic form
• Students will be able to find and evaluate reliable sources of marketing data and research methods in various cultures and circumstances
• Students will recognize modern issues, such as ethics, sustainability, CSR in marketing, and digital marketing